That’s not to say Callaway has done it, but every club engineer I’ve spoken with agrees that it’s possible – and most acknowledge they’re trying to live somewhere in the space between.įor the sake of clarity – none of this is meant to suggest that 10 more yards is a realistic possibility. The theory is that it’s possible to stay under 257 (the absolute CT limit) while pushing COR above. The reality is that the correlation between CT (the USGA’s current face deflection metric) and COR (the former standard) is not absolute. Epic Flash RewindĪI was the reason, according to Callaway, that Flash produced more peak (dead nuts center contact) ball speed than other drivers (higher COR), while still staying under the USGA CT limit – most of the time, anyway.īefore we move on, let’s acknowledge that this is exactly the kind of claim golfers who can’t be bothered to understand the physics dismiss out of hand. Fun little fact: it’s not that the guys at Callaway can’t spell (most of them probably can), but working around existing Trademarks sometimes requires a bit of phonetic creativity. The continuation of Callaway’s AI strategy, the Mavrik name serves to convey the message that bringing the product to life required unconventional thinking (and perhaps unconventional spelling). The big selling point, of course, was that Epic Flash was the first driver design powered by AI and machine learning. It didn’t sound good a little pitchy, dog. On Tour, Epic Flash led the league in failed USGA CT Tests, and while it’s purely speculation on my part, likely sent more golfers to the ER with bleeding eardrums than any other 2019-made driver in golf. Epic Flash Sub Zero took home Most Wanted honors, and the standard model wasn’t far behind.Ģ019 was a bad year for Callaway drivers. Epic Flash was #1 at retail and was the most used driver across all worldwide tours. Most human-designed faces typically have been updated and tested five or six times before being put into a club.2019 was a good year for Callaway drivers. The advantage of machine learning is the computer could test over 15,000 virtual prototypes to see which face could generate the most ball speed. The idea is that center-hits are already achieving maximum ball speed, while the thinner face in other areas protects ball speed on mis-hits.įor the new Epic Flash and Epic Flash Sub Zero drivers, Callaway engineers and designers taught a powerful computer how to design a driver face, a process called machine learning. Many golf equipment makers have designed variable thickness faces in their drivers for the past several seasons, typically making them thicker in the center and thinner around the perimeter. Using a new face technology, Callaway aims to bring more ball speed and distance to every golfer, while an adjustable weight and hosel makes fine-tuning and fitting easier. Available in 9, 10.5 and 12 degrees (standard) 9 or 10.5 degrees (Sub Zero) Specs: Carbon-fiber crown and panels, adjustable sole weight and hosel. Price: $529.99 with Project X EvenFlow Green, HZRDUS Smoke, or Mitsubishi Tensei Blue shafts and Golf Pride New Decade MulitCompound Align grip Gear: Callaway Epic Flash, Epic Flash Sub Zero drivers Top 50 Modern Courses in Great Britain & Ireland.Top 50 Classic Courses in Great Britain & Ireland.Mexico, Caribbean, Atlantic islands, Central America.Top 40 par-3, short and non-traditional courses.
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